Shop the Beauty Discovery Event With Us
October 14, 2020 | Sale shopping guide for Dermstore- Ideated video concept
- Shot & edited at home using Instagram Reels
How to Address & Prevent Maskne
October 5, 2020 | Educational video for Dermstore- Ideated video concept
- Created for Instagram Reels using Canva
Quick Tutorial: How to Apply Retinol
September 18, 2020 | Educational video for Dermstore- Ideated video concept
- Shot & edited at home using Instagram Reels
5 Picks From the Dermstore Anniversary Event
August 15, 2020 | Sale shopping guide for Dermstore
- Ideated video concept
- Shot & edited at home using Instagram Reels
Indie Lee on the Clean Beauty Revolution
April 15, 2019 | Brand spotlight for Dermstore
- Prepared questions for Indie Lee, founder of the eponymous skin care brand
- Interviewed Indie Lee at the Dermstore HQ
How to Properly Exfoliate Your Skin
March 29, 2019 | Educational video for Dermstore
- Conducted SEO research
- Wrote video script
- Otimized for SEO
- Appeared in/narrated video
- 398,000 views as of November 2020
- Video ranking on page 1 of Google SERP for “how to exfoliate”, “how to exfoliate skin”, “exfoliation how to” and “exfoliation tutorial”
How to Apply Eye Cream (and What to Look for in an Eye Cream)
March 8, 2019 | Educational video for Dermstore
- Conducted SEO research
- Wrote video script
- Otimized for SEO
- Appeared in/narrated video
- 24,000 views as of November 2020
- Video ranking on page 1 of Google SERP for “how to apply eye cream” and “how to use eye cream”
Clean and Natural Skin Care Routine for Dry to Normal Skin
February 25, 2019 | Product-focused video for Dermstore
- Shared the natural and/or clean skin care products that comprised my skin care routine at the time
- We had found that Dermstore shoppers had a particular interest in the products Dermstore employees were using/recommending
- Part product showcase, part beginner’s guide to building a skin care routine
Dermstore Holiday Gift Guide 2018: Beauty Gifts Under $50
December 4, 2018 | Holiday shopping guide for Dermstore
- Helped select gifts to feature in holiday shopping guide
- Co-hosted video gift guide
Dermstore Holiday Gift Guide: Natural Skin Care Products
December 4, 2018 | Holiday shopping guide for Dermstore
- Helped select gifts to feature in holiday shopping guide
- Co-hosted video gift guide
Dermstore Holiday Gift Guide: Makeup Gift Sets 2018
December 4, 2018 | Holiday shopping guide for Dermstore
- Helped select gifts to feature in holiday shopping guide
- Co-hosted video gift guide
