Shop the Beauty Discovery Event With Us
- Ideated video concept
- Shot & edited at home using Instagram Reels
How to Address & Prevent Maskne
- Ideated video concept
- Created for Instagram Reels using Canva
Quick Tutorial: How to Apply Retinol
- Ideated video concept
- Shot & edited at home using Instagram Reels
5 Picks From the Dermstore Anniversary Event
- Ideated video concept
- Shot & edited at home using Instagram Reels
Indie Lee on the Clean Beauty Revolution
- Prepared questions for Indie Lee, founder of the eponymous skin care brand
- Interviewed Indie Lee at the Dermstore HQ
How to Properly Exfoliate Your Skin
- Conducted SEO research
- Wrote video script
- Otimized for SEO
- Appeared in/narrated video
- 398,000 views as of November 2020
- Video ranking on page 1 of Google SERP for “how to exfoliate”, “how to exfoliate skin”, “exfoliation how to” and “exfoliation tutorial”
How to Apply Eye Cream (and What to Look for in an Eye Cream)
- Conducted SEO research
- Wrote video script
- Otimized for SEO
- Appeared in/narrated video
- 24,000 views as of November 2020
- Video ranking on page 1 of Google SERP for “how to apply eye cream” and “how to use eye cream”
Clean and Natural Skin Care Routine for Dry to Normal Skin
- Shared the natural and/or clean skin care products that comprised my skin care routine at the time
- We had found that Dermstore shoppers had a particular interest in the products Dermstore employees were using/recommending
- Part product showcase, part beginner’s guide to building a skin care routine
Dermstore Holiday Gift Guide 2018: Beauty Gifts Under $50
- Helped select gifts to feature in holiday shopping guide
- Co-hosted video gift guide
Dermstore Holiday Gift Guide: Natural Skin Care Products
- Helped select gifts to feature in holiday shopping guide
- Co-hosted video gift guide
Dermstore Holiday Gift Guide: Makeup Gift Sets 2018
- Helped select gifts to feature in holiday shopping guide
- Co-hosted video gift guide
Kaitlin Willow 